Privacy Policy
Last Updated: 2026
Ben Peasley Counselling ("we," "us," or "our") operates the benpeasleycounselling.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, which provides information and affiliate links related to Betfair sports betting.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletters, or enquiries, we may collect your name, email address, phone number, and any other information you provide.
- Technical Information: Our servers automatically record information about your visit, including your IP address, browser type, operating system, referring URL, pages visited, and time spent on the site.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance user experience and gather usage data.
- Usage Data: Information about how you interact with our content, links, and affiliate recommendations.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance tracking to understand site usage and improve user experience
- Affiliate tracking and commission monitoring for Betfair and other affiliate partners
- Site improvement, personalisation, and content optimisation
- Responding to enquiries and providing customer support
- Complying with legal obligations and protecting our rights
- Marketing and promotional communications (with your consent)
Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Help us understand user behaviour and site performance.
- Affiliate Tracking Cookies: Enable us to track referrals and commissions from affiliate partners.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
You can control and opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our site contains links to third-party websites, including Betfair, other betting operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services. Your use of third-party sites is governed by their own terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our affiliate partner agreements. You may request deletion of your personal data at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a data breach, please contact us at:
Email: privacy@benpeasleycounselling.co.uk
We will respond to your enquiry within 30 days of receipt, in accordance with UK data protection regulations.